In the competitive world of social media, photographers face a constant challenge: how to get their photos noticed in a sea of endless content.
It’s not just about the quality of your work—it’s about how well you can market it. One of the most effective tools at your disposal is the hashtag.
But not just any hashtag will do; you need to know which ones can help amplify your reach.
250+ Photography Hashtags for Social Media Posts
In this guide, we’ll walk you through everything you need to know about photography hashtags for social media posts, so you can start getting your content seen by the right audience.
Why Photography Hashtags Matter for Social Media
Photography hashtags are essential because they categorize your posts, making them discoverable to a broader audience.
When you use the right hashtags, your photos can appear in hashtag feeds, which increases visibility. This can lead to more likes, follows, and even potential collaborations.
Using photography hashtags strategically can help you:
- Increase engagement (likes, comments, shares)
- Reach a targeted audience
- Build a community around your work
- Attract potential clients or collaborators
If you’re not utilizing hashtags effectively, you could be missing out on massive growth opportunities.
The Science Behind Using Hashtags Effectively
Not all hashtags are created equal. Some are too broad, while others are too niche. Finding the sweet spot between these extremes is crucial. Here’s how you can break it down:
- Popular Hashtags
These are hashtags with millions of posts like #photography or #photooftheday. While these hashtags give you access to a huge audience, your post can easily get lost in the crowd. - Niche Hashtags
More specific hashtags like #landscapephotographer or #portraitphotography are ideal because they target a smaller, but more relevant audience. These are people who are specifically interested in the type of content you’re sharing. - Branded Hashtags
Branded hashtags are either created by a company or by individual creators. If you have a personal brand, consider creating your own hashtag like #JohnDoePhotography. You can also join existing branded communities to gain exposure.
Best Practices for Using Photography Hashtags on Instagram
Instagram is one of the most popular platforms for photographers, and it allows up to 30 hashtags per post. However, this doesn’t mean you should use all 30 randomly. Here are some best practices to follow:
- Mix Broad and Niche Hashtags
Use a combination of both popular and niche hashtags to maximize your reach. For example, pair #landscape with #sunsetshots to cover both a broad and specific audience. - Research Competitors
Take a look at what successful photographers in your niche are doing. Which hashtags are they using? Can you adapt any of these for your own posts? - Stay Relevant
Make sure your hashtags are relevant to the image you’re posting. Random or unrelated hashtags might get you more views, but it won’t lead to meaningful engagement.
Effective Photography Hashtags for Various Genres
Different genres of photography benefit from different sets of hashtags. Below are some examples for various photography styles:
General Photography Hashtags
- #photography
- #photooftheday
- #photographylovers
- #photographyislife
- #photographydaily
- #photographysouls
- #instaphotography
- #photographerlife
- #photographyart
- #visualsoflife
- #mypixeldiary
- #photoshoot
- #clickwithlove
- #snapshot
- #creativelife
- #pictureoftheday
- #lenslove
- #photocaptures
- #artofvisuals
- #shutterbug
- #ig_shutterbugs
- #instashots
- #ig_photography
- #shotonmyphone
- #picoftheday
- #photographycommunity
- #photographyworld
- #photographyaddict
- #ig_shotz
- #photographyworkshops
- #creativegram
- #photogram
- #artofvisuals
- #instapic
- #photographyeveryday
- #ig_masterpiece
- #theimaged
- #visualgang
- #ig_captures
- #visualperfection
- #capturethis
- #photofreaks
- #streetphotographers
- #photoheaven
- #explorecreativity
- #photomagic
- #capture_today
- #snapshotsoftheday
Landscape Photography Hashtags
- #landscapephotography
- #landscape_captures
- #landscapelover
- #earthofficial
- #beautifuldestinations
- #naturelovers
- #landscapephotomag
- #landscapeporn
- #earthpix
- #ig_landscape
- #nature_shooters
- #landscapestyles
- #ig_nature
- #outdoorphotography
- #nature_wizards
- #ourplanetdaily
- #landscapestories
- #jaw_dropping_shots
- #ig_naturepictures
- #hikingadventures
- #earth_focus
- #naturegram
- #wanderlust
- #wildernessculture
- #ourplanetdaily
- #exploreearth
- #mothernature
- #adventurephotography
- #viewpoint
- #landscape_hunter
- #exploringtheglobe
Portrait Photography Hashtags
- #portraitphotography
- #portrait_vision
- #portraits_mf
- #portrait_perfection
- #postthepeople
- #portraits_ig
- #portraitmode
- #portraitmood
- #portrait_shots
- #theportraitproject
- #portrait_community
- #humansportrait
- #portraitcollective
- #portrait_vision
- #postportrait
- #portraits_universe
- #igportraits
- #portraitsnyc
- #humanportraiture
- #portrait_society
- #portraitpage
- #facesoflife
- #portraitstream
- #discoverportrait
- #featureportrait
- #portraitfeatures
- #portraitpeople
- #portrait_fanatic
- #portraitclub
Street Photography Hashtags
- #streetphotography
- #urbanphotography
- #streetdreamsmag
- #streetscape
- #streetstyle
- #streettogs
- #streethunters
- #streetscenes
- #streetshots
- #ig_streetphotography
- #urbanandstreet
- #streetleaks
- #cityphotography
- #everydaystreets
- #streetsofworld
- #streetmobs
- #urbancaptures
- #streetstyleluxe
- #storyofthestreet
- #streetartphotography
- #streets_perfection
- #streetmood
- #streetview
- #streetsofearth
- #thestreetsnap
- #povstreet
- #streetsnaps
- #urbanexploration
- #streetphotographerlife
- #street_captures
Wildlife Photography Hashtags
- #wildlifephotography
- #wildlifelovers
- #earthcapture
- #wildlifeplanet
- #animalsofinstagram
- #nature_brilliance
- #natgeowild
- #animalelite
- #earthofficial
- #ig_wildlife
- #instaanimals
- #wildlifeseekers
- #wildlife_shots
- #natgeoyourshot
- #wildlifepics
- #planetearthwildlife
- #animal_captures
- #wildlifeonearth
- #world_bestanimal
- #wildlife_perfection
- #nature_wildlife
- #animalplanet
- #wildlife_boss
- #wildlifelover
- #nature_wild
- #wildlife_seekers
- #natureloversgallery
- #wildlife_in_focus
- #wildlifelens
Black and White Photography Hashtags
- #blackandwhitephotography
- #bnwphotography
- #bnw_life
- #bw_shotz
- #bnw_captures
- #bnwmood
- #monochromephotography
- #bnw_lovers
- #blackandwhitephoto
- #bnw_society
- #monochrome
- #blackandwhite_perfection
- #bnw_demand
- #bnw_masters
- #bnw_zone
- #monochromatic
- #blackandwhite_mag
- #bw_masters
- #blacknwhitepics
- #bw_photooftheday
- #ig_bw
- #bnw_planet
- #bnw_rose
- #bnw_worldwide
- #bnw_portraits
- #bw_exclusive
- #monochrome_life
- #blackandwhite_best
- #bnw_creatives
- #bw_lovers
Social Media Growth Hashtags for Photographers
- #socialmediaphotography
- #instaphoto
- #photographyislifee
- #photographygrowth
- #instagramgrowth
- #photographymarketing
- #growoninstagram
- #instagrowth
- #photographyinfluencers
- #photographersofinstagram
- #growyourgram
- #igers
- #instagood
- #iggrowth
- #ig_photographers
- #photogrowthtips
- #photographerssupportingphotographers
- #socialmediaphotographers
- #ig_exposure
- #engagewithme
- #like4like
- #follow4follow
- #growyourfollowers
- #buildyourbrand
- #photographersofinstagram
- #engagementrate
- #reachmorepeople
- #discoverunder5k
- #boostyourfollowers
- #contentgrowth
Hashtags for Photography Communities
- #photocommunity
- #photographersworld
- #photographerslife
- #thecreatorclass
- #photographycommunity
- #creativecommunity
- #visualambassadors
- #ig_creatives
- #photographersofinsta
- #artistsoninstagram
- #communityovercompetition
- #igphotocommunity
- #creativephotographers
- #visualcreators
- #photo_community
- #insta_crew
- #photographergang
- #visualstoryteller
- #insta_inspired
- #yourvisiongallery
- #photographyclub
- #artlovers
- #visualtribe
- #shotzdelight
- #visualartists
- #ig_innovators
- #ig_artistry
- #ig_today
Creative Photography Hashtags
- #creativephotography
- #creativeportraits
- #conceptualphotography
- #experimentalphotography
- #artsyphotography
- #photographyart
- #fineartphotography
- #creativevisuals
- #imaginativephotography
- #conceptualart
- #creativeprocess
- #photographyideas
- #photocreativity
- #photographyinspiration
- #artisticphotography
- #creativecapture
- #visionaryart
- #artisticvision
- #expressionism
- #artphotography
- #artinphoto
- #artisticlens
- #capturecreativity
- #inspiredphotography
- #creativeworld
- #uniquephotography
- #visionaryphotographers
How to Research the Best Photography Hashtags for Your Niche
Some research can go a long way if you’re unsure which hashtags to use. Here are some ways to find the best hashtags for your photography posts:
- Use Hashtag Tools
Several tools like Hashtagify, All Hashtag, or Instagram’s suggestions to discover relevant hashtags exist. - Study Influencers
Find popular influencers in your niche and check the hashtags they use frequently. - Analyze Hashtag Performance
Track which hashtags bring the most engagement using Instagram’s insights. You can also use third-party analytics tools like Later or Sprout Social.
How Many Hashtags Should You Use?
There’s an ongoing debate about the ideal number of hashtags to use. Instagram allows up to 30, but some studies suggest using between 9 to 11 is more effective.
Ultimately, it’s about quality, not quantity. Experiment with different combinations and analyze what works best for your posts.
Hashtag Dos and Don’ts for Photographers
Do:
- Use a mix of popular, niche, and branded hashtags.
- Rotate your hashtags to avoid being flagged as spam.
- Keep track of your hashtag performance to optimize future posts.
Don’t:
- Don’t use overly broad hashtags (like #love or #instagood).
- Avoid using banned or restricted hashtags, as these can negatively impact your reach.
- Don’t repeat the same set of hashtags for every post.
FAQs
What is the best way to find photography hashtags?
Research your niche, use hashtag generators, and observe influencers in your field. Experiment with a mix of popular and niche hashtags.
How many hashtags should I use on Instagram for photography?
While Instagram allows up to 30, studies suggest that using 9 to 11 well-chosen hashtags can yield the best results.
Are there any specific photography hashtags for Instagram?
Yes! Hashtags like #photography, #landscapephotography, and #portraitphotography are popular. However, niche-specific ones often work better for engagement.
Can hashtags help me get more followers?
Yes. The right hashtags make your content more discoverable, attracting followers who are interested in your type of photography.
Should I create my own hashtag as a photographer?
Creating a personal or branded hashtag like #JohnDoePhotography can help build a community around your work.
Do hashtags work on platforms other than Instagram?
Yes, hashtags are effective on platforms like Twitter, TikTok, and Pinterest as well. However, the strategy for each platform may vary slightly.
Conclusion
Photography hashtags are not just an optional addition to your posts—they are a necessity for growing your audience, increasing engagement, and showcasing your work to the world. By taking the time to research and apply relevant hashtags, you can ensure that your stunning photos reach the audience they deserve.